In a debate the one who frames the rules wins it (atleast in public perception) irrespective of the merit in his argument. It’s probable that such a person has little logic to back him, yet by spinning the course in his favour, he has half-defeated his opponent as the latter has to play by rules set by him. For example, if an interview with Bill Clinton focusses only on his extra-marital affair, any viewer cannot escape the impression that he is a sex-maniac. On the contrary, if he is interviewed on various policies during his tenure in office such as foreign affairs, corporate affairs etc the viewer gets a more wholesome perspective about his overall legacy. This is why media plays a pivotal role in shaping public discourse. And the narrative is set by asking a particular set of questions, and not necessarily by providing their answers. We’ll get back to this a little later after discussing election strategies of various political parties. Current Election Strategy
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