Inner Metamorphosis

Sometimes, I’m inclined to think that Social Media [Facebook prominently] – its peerless contribution to our lifestyle notwithstanding – isn’t making us more social. Instead I’ve observed a downward trend – of otherwise capable & happy people being consumed by jealousy & envy upon seeing their friends happier and more successful. A quick research confirmed my hunch that this phenomenon is more widespread than commonly believed. And no, this feeling isn’t limited to those apparently at the receiving end of luck. The feeling appears to be universal given that no matter where you stand, you always have some people ranking higher in the social & professional ladder. So apart from socializing us, Facebook is also burying deep into the recesses of mind and activating the most deadly sin – envy .  Why Facebook is different? In physical plane, we are either directly involved in an event or totally unaware of its occurrence except through stray mentions of...

Indian market is yet to fully appreciate web marketing – one would gather this going by the static nature of most websites. My focus in this piece would be to understand how websites and online efforts can pay off handsomely with little investment. Introduction The costs involved in out-of-home marketing in India is quite staggering – enough to keep any budding company at bay. While this could be the right medium for large businesses, it simply doesn’t work out for small and medium enterprises. Most of these are startups that operate on a niche business or are able to achieve economies of scale due to certain market situations. They benefit usually by exploiting the gap which is left open by large enterprises. Their continuation then depends on how long they are able to maintain the profitability that ensures their survival without scaring or luring larger enterprises. Thus, the customers pertaining to such businesses are a smaller segment that lay scattered acros...

--> Blessed are the meek, for they shall inherit the earth – Then Blessed are the geek, for they shall inherit the earth  - Now No invention has been as groundbreaking and none as responsible for initiating a shift of power as was the invention of printing press. It undoubtedly contributed to the rise of Renaissance in middle ages which in turn gave rise to modern and progressive thoughts which ultimately resulted in the weakening of monarchy’s and church’s hold over masses. Printing press made possible the easy circulation of revolutionary ideas and played vital role in the awakening of masses. To cut short a long yet interesting story the words of ‘monarchy’ and ‘religion’ were soon transformed into ‘democracy’ and ‘secularism’. Prior to its invention, literacy was the luxury of privileged few, now it has wide reach cutting across all sections of people. Little realized is the fact that we are now at the threshold of another shift of power very similar to that of ...