The
Karnataka elections episode offers valuable lessons for BJP. It’s a now or
never for BJP to recover its confidence and give a spirited performance in
2014.
Below-mentioned
are few observations of mine & constructive criticism of BJP's approach written partly in open-letter format.
- Encourage Internal democracy
The larger point of removing Yeddyurappa wasn’t whether it was a wise
decision or not. The real question is more basic: WHO removed Yeddyurappa? Was
it the decision taken by Karnataka BJP Unit or was it imposed by its Delhi High
Command? From what we understand, the Delhi High Command unilaterally took the
decision without consulting the state unit.
Thus, it was its Delhi based leaders, some of whom cannot even win an
election on their own, who decided to throw out a genuinely elected leader
responsible for overthrowing decades-long Congress rule. BJP should understand
that unlike Congress, where dynasty acts as binding glue for divisive forces,
it cannot function in this high-handed manner. Technically, if it’s against
dynastic politics, it should allow home-grown leaders a greater say in the
party affairs than aged veterans who although once relevant are no longer
connected with the masses and ground-realities.
In future, the proposal of Modi as PM candidate may not gain universal
acceptance. So how’re you going to resolve that? If you presume that your Delhi
based leadership is omniscient enough to decide all, you’re going to repeat a
Karnataka - 2013. Instead, initiate internal elections and resolve leadership
issue through internal democracy. Let your grass-root workers who sacrifice
much for you, have stake in your party decisions.
- Improve Media Relations
If you
would have bothered to notice, mainstream media in India is compromised to a
considerable extent. Some media corps function like extended PR agents of
Congress. While some are pure opportunists, others have deep ideological
differences with you (left-leaning media). No matter what you do, you’ll remain
an object of criticism. Ok, some instances to drive this point.
- Why was Nitin Gadkari harassed for so long on cases of corruption which were barely similar in scope as the UPA-II scams?
- Would the media’s offensive against Yeddyurappa been of the same intensity had he been a Congressman? Has not BJP in the process of satiating media actually handed out Karnataka to Congress on platter?
- Why does media focus on corruption charges against an opposition party when the governing alliance faces charges of corruption of an incomparably huge scale?
- Why the staggering loot of AP under YSR hardly found coverage in national media?
- Why are Modi’s speeches, which generally have good substance, analysed microscopically to find avenues of criticism? Why a lacklustre speech-performance by Rahul Gandhi receives positive coverage?
BJP must
realize that English-media in India is generally left-leaning and has
ideological problems with the very existence of the party. That’s their
prerogative. But by seeking approval from media on your secular credentials
you’re actually playing by the rules set by your opponent. If the debate is
framed this way, you’ll never gain the upper hand in the narrative.
Remember,
when you first rose to power post-Ramjanmabhoomi movement, you did so by
gaining control on the intellectual narrative - however short-lived. You did so
by refusing to play by media’s rules and instead cornered them by setting the
tone of the debate first.
You make a
fool of yourself by attending debates in channels hostile to you, because you are
actually providing them credibility. Since you were given an opportunity to
defend your stand, they proclaim this reflects well on their neutrality. If you
cannot help appearing on their channels, atleast invest in establishing your
own media-channels that allow your version to be fully and accurately
represented. By allowing those openly critical of you to define you, you’re
heavily losing out the battle of perceptions. Do what YSR did to blunt Eenadu’s
attack - launch a Sakshi that would allow your version to reach public.
- Hindutva’s past. Now?
BJP should
realize that Hindutva doesn’t possess the same appeal it had two decades
earlier. The nation has moved on, and so should BJP. Many anti-Congress votes
do not convert into pro-BJP votes. Why? Sizable sections of Indian youth (now
the demographic majority) want jobs, business-friendly environment, and
corruption-free bureaucracy among others. BJP doesn’t articulate its positions on
these and doesn’t provide a healthy alternative vision to the Nehruvian
Socialist trap that we are in.
Infact,
some BJP people are in favour of socialist economy and sometimes argue for
ridiculously romantic concepts such as swadeshi goods, no-MNC policy. BJP must
realize that Hindus traditionally were fantastic traders across ages and that
we can deal with international competition with cutting edge technology if
given the right atmosphere. It should put an end to these Gandhian economic
ideals and dash forward to modern economy. Hindus were traditionally
entrepreneurial before Nehruvian socialism changed the situation.
Do not talk
of inclusive governance, socialist justice, reservations, schemes for minority
etc. at all. Do not fight Congress on the battle-lines favourable to them. You
can’t compete with Congress using its patent methods.
Instead, focus
your energies in projecting an idea of developed India and your proposals to
achieve them. Take the battle away from the divisive votebank politics
exploited to hilt by Congress and bring the issues of development in. That’s
where you scored well in past - NDA’s legacy is that of fastest growth-period
in India.
You lost
your once in a lifetime opportunity to decimate Congress permanently, not
because you were too Hindu, but because you were not Hindu enough. Once you
tasted power, people saw through your hypocrisy as you backtracked on your
promises including Ram Mandir and tried to appease minorities again much like
Congress.
Do not
become a Team B of Congress.
- Make Way for Modi
Do not let
woolly intellectuals based in BJP Delhi High Command, dictate terms on
election-hardened leaders. Your party owes its existence to those who fight on
the election battlefield, respect them. Respect the overwhelming and
ever-exploding support base for Modi and project him as your PM Candidate.
Do not
listen to those who claim that this will wean away minorities from BJP. Muslims
have traditionally never voted for BJP and this has almost nothing to do with
Modi. They most probably didn’t vote for Vajpayee either. Christian votes are
possible to gain through good governance as exemplified by BJP’s Goa
experience.
People
would want to us to believe that Modi is a divisive figure. I liked what Tony
Blair said of similar accusation against Margaret Thatcher - "If you take decisions you are bound to
divide”. Modi is a divisive figure, because his success threatens the status-quo
and its beneficiaries. If election verdicts are decided on basis of
development, instead of votebank politics, corruption will no longer be
overlooked in lieu of castiest and religious considerations but would rather be
punished electorally hereafter.
The
contrast between Modi, a chaiwala who rose to become the CM of Gujarat with an
impeccable record of corruption-free governance and fastest economic growth
sits appreciably well against a regime controlled by a dynasty which created
new heights in corruption and under whose tenure the India Success Story was
pushed back by decades.
By
projecting Modi as PM candidate, you attract a sizable section of undecided
voters and consolidate your position that could yields results in 2019 if not
in 2014. Otherwise, you pretty much risk your very existence.
well written, covered the point that BJP should rework its marketing strategy - segmentation, targeting, positioning :)
ReplyDeleteThanks Krishna.
Delete